Headway STG Workshop – Strengthening Team Connections & Spreading Positive Energy

(The Headway STG spirit converges – uniting the team and spreading passion for Headway)

On the afternoon of November 28, 2025, Headway successfully organized the workshop “Headway STG – Strengthening Team Connections & Spreading Positive Energy”, with the participation of the Board of Directors, staff members, and all Headway offices and branches nationwide.

This is one of the most important internal programs of the year, marking a significant transformation in Headway’s journey of building a corporate culture, aligning strategic direction, and inspiring the entire team.

(Team members from Headway branches nationwide joining the workshop via online connection)

A vibrant opening

The workshop kicked off in an energetic atmosphere led by MC Dune – Head of Marketing, who brought positivity and set the tone for a connected and collaborative program.

(Opening moment led by the MC, introducing the STG value framework)

At the beginning of the program, the MC posed three strategic questions:

“Who are we? Where are we heading? And how will we get there?”

These questions laid the foundation for the Headway team to embark on the journey of
“Defining Identity – Setting Direction – Shaping Organizational Culture.”

• Who are we? – Mission (S)
• Where are we heading? – Vision (T)
• How will we get there? – Core Values (G)

Where did the Headway ship set sail?

The highlight of the workshop was the inspiring sharing by Mr. Felix Nguyen – Director of Headway JSC, a talented captain representing the company’s leadership team. He is one of the key figures who built and shaped the STG framework – Mission, Vision, and Core Values – from the very beginning.

(Mr. Felix sharing about the origins of the “Headway ship”)

During his sharing, Mr. Felix emphasized that Headway STG serves as the compass guiding every activity of the company, helping the Headway ship grow stronger, overcome challenges, and confidently reach distant horizons.

Mission – Defining Headway’s Identity

The mission answers the question: “Who are we and why do we exist?”

“To build a logistics service provider that offers high added value, delivering sustainable benefits to customers, employees, and shareholders.”

(Mr. Felix conveying the importance of defining Headway’s identity)

He highlighted that the mission is the “root” of Headway — the reason each member confidently moves forward, performs their work, and understands the value they bring to customers, the community, and the logistics industry.

Vision – Setting the Strategic Direction

“To become one of Vietnam’s leading logistics companies by providing services with superior added value, while maintaining speed and agility to adapt to all market fluctuations.”

This vision reflects Headway’s strong ambition: to become a symbol of quality, speed, and reliability — ready to face change and evolve with the market.

(A moment of reflection as each individual aligns with a shared goal)

Core Values – Shaping the Corporate Culture

The 4R + 1S Core Value Framework was presented by Mr. Felix through relatable, real-world examples:

• Respect – Valuing people, ideas, and diversity

In process and project meetings, each member brings different viewpoints. Listening and respecting one another enables alignment and effective operations.

• Responsibility – Demonstrating the highest commitment to customers, partners, and the community

When a vessel was delayed due to weather, the Headway team proactively handled the late-night automotive container retrieval to meet the customer’s announcement schedule.

• Renovation – Continuous improvement and innovation

The Automotive team implemented process digitization to manage large volumes of vehicle shipment projects simultaneously.

• Synergy – Effective coordination between individuals and departments

Cross-border trucking operations during the pandemic succeeded thanks to seamless collaboration across departments to deliver optimal solutions.

• Result – Achieving exceptional outcomes through effort, innovation, and teamwork

Every achievement, new project, and enhanced welfare policy reflects the strength and resilience of Headway.

(“Result” – the synergized value born from creativity, effort, responsibility, and collective spirit)

These five values are not separate elements; they are interconnected pillars forming a unified cultural structure. Respect fosters collaboration. Responsibility builds trust. Renovation opens new pathways. Synergy amplifies collective strength. And Result is the “sweet fruit” of all combined efforts.

When the Headway STG spirit becomes a shared pride

The workshop concluded its strategic segment with a deep sense of understanding and strong unity among the Headway team. This collective synergy forms a shared pride in the Headway STG spirit — the foundation that aligns everyone toward a common goal and shared values.

This served as the perfect transition into the next interactive activity: “Headway STG Mini Game – When values are spread through action.”